
Tim Borden
GEC Associate Consultant
Tim Borden has nearly 20 years experience in hospitality business development and marketing, and has been associated with GEC Consultants since 1995. He specializes in nightclubs and bars.
Since 1990, Mr. Borden has owned and operated Borden Enterprises, Inc. providing hospitality industry services including concept development, business plans, fundraising, project management, marketing, promotions, event planning, advertising, sponsorship programs, public relations, music and entertainment services.
Mr. Borden has developed, opened and marketed more than 40 successful bars and nightclubs, including large mega-clubs, sports bars, trendy urban lounges, neighborhood bars, live music clubs, Country/Western clubs, piano bars, jazz clubs, cigar bars, Latin venues and other ethnic nightlife concepts. In addition, Mr. Borden has developed successful restaurant bars and beverage sales strategies for a wide variety of dining concepts including steakhouses, Italian, American, barbecue, Mexican, cafeterias, pubs, pizzerias, cafés and tapas restaurants.
The majority of the locations Mr. Borden has been associated with are still operating successfully, some after more than 15 years. A partial list of projects can be found in Mr. Borden’s Portfolio. From 2000-2002 Mr. Borden served as Senior Vice President of Global Operations for advertising agency DraftWorldwide (InterPublic Group). In this position, Mr. Borden was responsible for development and operation of all field-marketing programs, most of which involved marketing activity in bars and nightclubs. During this period Mr. Borden developed expertise in operating national marketing programs and comprehensive knowledge of the nightclub and bar industry across the USA, executing marketing programs in every major US metro market, with daily activities in more than 2,000 venues in 40 different cities.
Mr. Borden earned a BA in Advertising from the University of Wisconsin, Madison. He is a long-time resident of the Chicago area.
Partial list of Borden Enterprises, Inc. clients/business partners include the following:
HOSPITALITY / DEVELOPMENT
GEC Consultants, The City of Las Vegas, The City of Chicago, Ala Carte Entertainment, Viva Entertainment, Aragon Entertainment Center, InterWorks Architects, Chicago Building Design, Crown Construction, Harb Financial/Pin Point Development, Essence PV
BEVERAGE
Anheuser Busch, Bacardi, Pernod Ricard Spirits, Fortune Brands, Brown Forman Brands, Heineken, Miller Brewing Company, Molson/Coors Brewing Company, Guinness, Diageo Brands, Seagrams, Allied Domeq (Lyons)/Hiram Walker, Boston Beer (Sam Adams), Southern Wine and Spirits, Judge and Dolph Ltd, Corona, Newcastle Brands, Reyes Holdings and Roaring Lion Energy Drink
FINANCIAL
Global Cash Network Inc
Royal Bank of Scotland
Charter Bank
RBS/Lynk Merchant Services
Harris Bank/Harris NA
MARKETING / ADVERTISING AGENCIES
GMR Marketing/Omnicom
DraftWorldwide/IPG
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