Date: January 17th, 2007

This year 2007 may be the best year in many for restaurant operators. Although the increase in the minimum wage by a Democratic Congress bugs many business people, the economy itself is strong and growing. This means that there will be more money available for meals away from home. Possible wage tax credits may lighten the burden for foodservice operators. Take heart. Remember you can always raise prices slightly by 2-5% if necessary. But the best plan is to operate more efficiently.

You have probably heard this before, but you ask "How can I do this in real time?" There are books, pamphlets and articles in our trade journals that address this situation. But it all boils down to "think smart." Reading will provide you with a wealth of ideas. But remember, the best idea in the world is as nothing if its never acted upon. Ok, so what actions can you take. First, is to sit and ponder a definite course to follow. Write your ideas down. Second, decide which ones are the most critical to achieve. Third, of these decide on the most effective way to implement them. This takes into consideration how much you can do yourself and what can be done by others. For those actions upon which you must depend on others, spend time preparing an action-plan spelling out your goals, then tell your suggestions of how to get there, plan monitoring pauses at times when you will check on their progress, and finally help them put the end-plan into action.

You may need some outside advice and assistance at various steps in your action program. If you need it, ask for it! Don't be ashamed, embarrassed or discouraged if you encounter difficulty. Help is at hand. Some immediate help may be free, while other aid may come at a price. The immediate minor cost is not of consequence, but the long term benefits of your plan for greater efficiency can bring in a flood of new dollars in income.


Best wishes for a prosperous business year,

Lloyd M.. Gordon
GEC Consultants, Inc.



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