Now We Have Them...
E-books!
New for 2011 (#209)
Fight the Recession Blow by Blow
By Lloyd M. Gordon - As ebook
$25.00
How to fight back to minimize this recession
Relax and let your mind flow freely. Now you can begin rebuilding the profit structure of your restaurant or bar or catering business by evaluating your operations using the following observations:
- What are your revenue goals?
- How and when do you plan to achieve them?
- What is a realistic potential for improvement in your current marketing and sales process?
- Where does your current business come from?
- What is a first step you must take through marketing?
- What budget can you afford to advance to reach or exceed your expected results?
- Which sales tactics are most likely to provide best results?
- What have your competitors done that has not worked for them in the past?
- What have you done that has not worked for you in the past?
- What is the best mix of tactics to use to generate leads?
- What is the best mix of tactics to strengthen your branding?
- What is the best mix of tactics to retain your current customers?
- How does your mix of marketing tactics contribute to your reaching your goals?
- What kind of campaign should you engage in first and what tactics should you test over a period of time?
- With the tactics you choose, how do you make sure you implement them as well as you are able?
- What methods do you have to check the success of these tactics over time?
- In using your tactics what pitfalls must you avoid?
- How do you set up a process to make sure you nurture demand within your target market so you gain the highest sales results over the long term?
- Which marketing and sales tactics should you avoid altogether because they are not producing good results?
- How would you measure and improve results continually over time?
- How long might it take for results to materialize based on your assumptions?
- Are you planning to train your operating people to tap their energy and potential salesmanship to get fast results?
- Are there any immediate problems you must fix to get fast results?
- If you achieve your revenue goals, how will that affect your business operations and ability to deliver at or above your current quality levels?
- Do you have a commitment from your working team to do everything they can to reach your marketing goals?
- In your new strategy for improving sales have you considered steps you can take to control or actually cut costs?
- Do you have a realistic budget that you can apply every month to evaluate your financial progress?
- Do you have personnel policies with the objective of securing and training an efficient group of employees and to motivate this group to work for the common good of the business and themselves?
- Have you a system established of providing yourself with the best information as soon as possible concerning sales and costs of operating by use of efficient reports, sales collection data and computer information systems?
- Have you prepared plans with the objective of predicting future needs of operations, allocating funds for various uses, getting everything together so goals can be acted on when the time is right, and evaluating results and making revisions as required by events?
These are only a few of the questions you must ask in attempting to build a dynamic anti-recession strategy. Asking questions is the first step. Next comes the research to implement the actions you choose to take. But take heart, research has been done in this E-Book and it has been tested to be result positive.
GEC will provide answers to these and many other questions in this E-Book. The beginning of your control of the damage done to your business by the Recession is only a click away.
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