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A NEW PRICE (#204)
How To Start Catering From Your Home
By Lloyd M. Gordon - $21.95

catering from homeA basic primer for person desiring to start up a catering business from their home.

Thousands of hopeful would-be-caterers make a feeble attempt to supplement their incomes by providing some catering services for a fee to friends, strangers and their local community. It is really a very simple addition to their normal daily existence. What additional training do you need? After all, how many times have you actually created a food feast for fifteen to fifty people?

However, although it is the day dream of many, it is but the province of a few to create and operate a profitable catering business starting from their home.

This booklet makes you aware of the benefits and pleasures as well as the dangers and pit-falls of starting small and from your own home.

Format: Three ring binder, loose leaf, 34 pages

List of Topics

Catering As An Art
  • Financial Planning For Success.
  • Other Advantages of Catering As A Business Opportunity
  • Some Disadvantages
  • Requirements For a Successful Caterer
  • Evaluating Potential Markets For Your Business.
  • Practical Suggestions For Getting Started.
  • Getting Your "Toe In The Water" Or Actually Starting
Menus
  • Your Menu As A Marketing Tool
  • Pricing, Sales Policies and Add-Ons
  • Closing The Catering Sale And Making The Agreement (Sales Contract)
  • How To Make Money From Your Catering
  • Keeping Within The Law While Catering.
  • Filling Your Insurance Needs
  • Record Keeping Requirements
  • The Need For An Attorney
  • Funds You Need To Begin.
  • Ideas For Making Your Catering Presentation More Attractive.
  • Showmanship Techniques In Catering
  • Make Sure That Your Food Arrives In Optimum Condition.
  • Use Your Personnel For Their Maximum Effectiveness.
  • How To Collect For Your Services
Forms to Use
  • Independent Caterers Form 101 - Job Inquiry Check List
    Instructions On How To Use Independent Caterers Form 101-Job Inquiry Check
  • Independent Caterers Form 102 - Work Assignment
    Instructions On How To Use Independent Caterers Form 102 - Work Assignment
  • Sample Catering Contract Form 103
    Instructions On How To Use Sample Catering Contract: Form 103
  • Employee Work Schedule Form 104
    Instructions On How To Use Employee Work Schedule Form 104
  • Daily Production Check List For Kitchen: Form 105
    Instructions On How To Use Daily Production
The key to your practical success is summed up in this section of this book. . .

"Keeping Within the Law While Catering

"Since everyone loves great food, and many men and women love to cook, why isn’t everyone who loves to cook preparing food in their homes to sell to those other people who love to eat tasty foods? Since a vast marketplace exists for the service why aren̓t hundreds of thousands of independent caterers out there supplying the need? The answer may be LOCAL LAWS AND ZONING!

"Food is perishable. Storing food before and after preparation and cooking requires a knowledge of proper techniques, the utilization of proper storage and service equipment and the willingness on the part of the preparer to make the time and effort to protect the product from contamination and spoilage.

"In some corners of the world, people exist without refrigeration, freezers are unknown, and food products are protected from spoilage by salting them in various way;. Fortunately, in the USA. the latest in equipment and techniques are available to provide a wide diversity of methods for keeping and holding food for long periods.

"Cities, municipalities, and local governments of all sizes are alert to the danger of contamination of the food supply chain. Inspectors, investigators, scientists and lawmen are constantly on the alert to protect populations from tainted food products. Anything that goes into people̓s mouths becomes suspect. Large sums of taxpayer̓s money goes to prevent even one person suffering from the effects of improper food handling.

"Laws and ordinances are placed on record to prevent unsupervised individuals from selling prepared food to each other. Zoning ordinances exist to prevent a citizen from creating a nuisance for his neighbors operating a business from his home. In perspective, these prohibitions against unsupervised preparation of foods being sold from unsupervised households is logical in protecting the many from the mistakes of the few. So it must be for those of you who wish to be caterers. The law views with displeasure your operating a food establishment from home.

"Most communities have laws which make it illegal to cater from your home."

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Three former house wives comment on their first exposure to this booklet...
A. H., Merriville, IN

"At first I was crestfallen to learn that catering from my kitchen was frowned upon by my community. However, I sought out the facts I needed to apply to my new venture. I found all the helpful hints and suggestions I needed to keep going right here in this book. Thank you!"

D. M., Madison, WI

"I knew that I knew almost nothing about how to be become a caterer except that I loved to cook and prepare food displays. This booklet opened my eyes to the variety and extent to which a small independent caterer can produce for her trade. I am now legally pursuing a local weekend catering business headquartered in my home but with production facilities elsewhere."

T. C., Lebanon, MO

"My teenaged children prompted me to do catering for their social and scholastic activities. I really enjoyed it but when outsiders pestered me to do catering for them too, I decided I had to get some professional guidance. This booklet was just the right ticket for me. It expanded my horizons, taught me techniques and really helped me get started on a cash shoe string. I guess I learned well, as I am in business for my second year now. Thanks!"

Take heed of what a seasoned restaurant operator said about what he quickly learned from using this book when he decided to expand into serving banquets at his existing location:
P. S., Omaha, Ne,

"I was astounded at the facts I needed to apply to my new venture. I thought I new about everything about the foodservice business, but this book opened my eyes to the truth – that I new almost nothing about how to be successful with banquets. I saved 100 times the book’s cost the first month after I opened!"